— Spring, 2026
This is not a travel blog.
An editorial on Korea, by a Korean — from what I've seen, heard, and felt here.
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Latest
View archive →Where to actually stay in Seoul — my honest picks, by neighborhood.
Where you stay shapes your whole trip more than people expect. Eight hotels across five neighborhoods, with the trade-offs spelled out.
12 min read
Bindaetteok at Gwangjang Market. How to read the queue.
The longest line isn't always the right one. Instagram changed how the market works. Here's what didn't change.
9 min read
What young Koreans are actually into right now — beyond what makes the news.
The trends that travel internationally and the ones that stay home are usually two different things.
6 min read